Hop Inn, Athenry and the Value of Viral Videos

I was at a social media conference today and amongst keynote speakers from the likes of YouTube and Facebook, the most memorably, effective and relevant speaker was Neil Molloy from Athenry’s Hop Inn bar who used his innovation, creativity and god given madness to create online video skits which cleverly contain details of upcoming events at his pub!

Definitely something for arts organisations to take on board, viral videos are the way to go, as Sebastien Missoffee from YouTube today predicted – in 2013, 90% of web traffic will be to video content! Have a look at his funnyman antics below:

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